A Guide to Understanding The Concept Of Digital Marketing

What is Digital Marketing

What is Digital Marketing? The term "Digital Marketing" is very much in vogue for the past few years. Everyone knows the meaning of marketing. Promoting your product and reaching the customer is one of the main objectives of any marketing.

But as time is changing, the ways of doing business are also changing, and now people are moving from the traditional way of doing business to digital marketing.

So now the question arises that what is Digital Marketing? Is this necessary to grow the business? What can be the benefits of this? Today we have tried to answer these questions here in easy language.

What is Digital Marketing?

In simple terms, it can be something like this: Any service or product promoted through a computerized or electronic system is a type of digital marketing.

The point to be noted here is that many people consider internet marketing as digital marketing. Still, the truth is that digital marketing itself is comprehensive, and internet marketing is a part of it.

Since you were in the radio era, you see advertisements on the roadside electronic boards while walking on the road, and this is also an example of digital marketing.

History of Digital Marketing

Like I said above, Digital Marketing is going on since the radio era, and right after the invention of the computer, the internet and email increased their speed. Now through email, it was possible to reach people in person.

Now people started making tremendous use of computers, and they found it easier to note down their customers' information on a computer than to write them in a register.

Similarly, as the use of electronic devices increased in marketing in the 1990s, it was named digital marketing.

After 2000, the number of users on the internet started increasing, and people were now searching for things on search engines before buying any goods. In such a situation, every business aspired to come online.

Later social media like Facebook, Linked In, YouTube, and Twitter started attracting people, and today they have become an essential part of people's personal life. In such a situation now, social media has also become a necessary tool of marketing.

From that old time till now, the trend of digital marketing has been increasing continuously. Below we have given a screenshot of Google Trends, in which it is visible that the number of searches for this word is constantly rising.

Google Trends - Digital Marketing

Types of Digital Marketing

We can mainly divide Digital Marketing into two parts: Offline Marketing and Online Marketing. Now, let's understand both of them in detail.

Offline Marketing

Yes, offline marketing is also a part of digital marketing. It is a method of marketing in which a digital device is used, but it doesn't need to be connected to the internet.

Many types of electronic devices can also be used in this category, such as:

  • Radio
  • TV
  • Mobile

Radio: This is the oldest way in this category, in which people are creatively conveyed their voice through their voice and music. And the fantastic thing is that the popularity of radio has not decreased yet, which is why the income of radio channels has increased continuously in the last ten years and has reached 470 million dollars in 2018.

TV: We all have been watching advertisements on TV since childhood. Some of these advertisements, like Action Shoes, Detergents, Toothpaste etc., have been etched in our memories. But since YouTube has come, people are now getting away from the TV. There are many problems in advertising on TV, it is costly for small businesses, and also it can not do accurate targeting whereas it is straightforward on YouTube.

Mobile: Here, we are talking about SMS marketing, which is less used now with the advent of smartphones. Do you still get those annoying SMS Advertisements? Comment below :D

Online Marketing

It is also known as Internet Marketing. As the name suggests, this is a type of marketing which uses digital devices connected to the internet, such as mobiles, laptops, computers, etc.

There are also many types of online marketing, some of which are listed below:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click Advertising (PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Affiliate Marketing

Search Engine Optimization (SEO): This is a method by which the quality of a website is increased to get a better position on the search engine. Any website or blog is successful only when people visit it.

Bringing traffic to your website is not an easy task. Many times traffic is carried by promotion through advertising. Still, if you want to get free traffic, i.e., organic traffic, to your website without advertising, you have to search your website for a search engine. You have to optimize for the content of your website to be visible on the search engines, and this work is done by SEO.

I have written a detailed article about this which you can read – What is SEO: A Beginner's Guide to SEO

Search Engine Marketing (SEM): With SEO, we bring traffic from search engines for free, while SEM is a paid method in which traffic is obtained by advertising in search engines like Google, Bing, etc. In this, the advertiser has to pay the search engine according to every single click.

Pay-Per-Click Advertising (PPC): It is a method in which advertisement is shown in a banner or a text. And the advertiser has to pay a fixed price for each click.

You can see a better example of this on Google: Some ads appear at the top and side of the result page whenever you search. They are PPC ads. This method is not only in search engines, but PPC ads are used on many websites.

Social Media Marketing (SMM): Social media marketing is a method by which a website, product, or service is promoted using social sites such as Facebook, WhatsApp, Instagram, YouTube, etc.

Nowadays, everyone uses social sites. Instead, it has become an integral part of our life. In such a situation, these social sites have become a perfect platform for marketing.

Content Marketing: This marketing is a new approach. In this, high-quality and exciting content is created to attract and engage the target audience. Content here means digital content, i.e.:

  • Blog Post's
  • Video's
  • e-Book's
  • Infographic's
  • Podcast's

Its primary purpose is to promote a brand, product, or website to make the audience a customer.

Email Marketing: Yes, email marketing still works today. In this, promotional emails are sent to many people at once. Its specialty is that it is easy and cheap.

Affiliate Marketing: We promote the product or service of another person or brand and get some commission on getting sales.

What are the Key Benefits of Digital Marketing?

If we talk about its advantages, then it has many benefits such as:

  • Results are visible immediately.
  • It enhances brand credibility.
  • We can reach more and more people all over the world.
  • It is easy to get advice and feedback from the customer.
  • It's easy to target – you can only show ads to people who are your potential customers.

The best part is that you can quickly analyze everything: you can easily find out where and from which country your customers are, how many people saw your ad, how many people clicked, What may be their age, what language they know, etc.

How to learn Digital Marketing?

Anyone can learn digital marketing. It requires hard work, dedication, and working in the right direction. If you want to do a course at any institution, you will have to spend plenty of money on this, so we recommend learning everything online.

There is no shortage of information on the internet. Here you can learn almost everything through blogs, websites, and YouTube.

Conclusion

I hope you liked this information about Digital Marketing. You must have understood that what digital marketing is and how many types are there.

If you want to ask any questions about digital marketing or give suggestions, definitely leave your opinion in the comment box below.